TikTok is introducing a new feature that permits them to lessen the quantity of AI-created videos appearing in their feeds. This move comes as the company disclosed that it currently hosts over 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This advancement comes amid a surge in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A significant portion of this material is deemed “AI slop”, a term for substandard, bulk-generated content that is typically absurd or bizarre.
Based on user feedback that many people like content produced via AI tools, including AI artwork to educational videos, and we want to provide users the power to increase or decrease of that, according to their own preferences,” said a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its network labeled as AI-generated. In total, in excess of 100 m media items are submitted to the platform each day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of limit or boost the level of artificial media they view by accessing the content preference setting in the app and selecting the AI content topic. Other topics that are already be adjusted under the setting encompass news, style, beauty, and dance.
AI Disclosure Rules
TikTok’s rules oblige content makers to tag convincing AI-made content, and it prohibits harmful AI impersonations of public figures or crisis events. Any believable AI video that is unmarked can be taken down under its terms of service.
Furthermore, the platform will now apply an “AI-made” label to content created with its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This measure is intended to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2m educational fund for experts and organizations to produce learning resources about responsible artificial intelligence. This initiative will support educational bodies focused on training coding and technology.
Platform Protection
The platform has defended its moderation strategy, following controversy over proposals to make redundant a large number of content moderators in the UK. TikTok is set to cut 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can protect employees by filtering out the most harmful content ahead of it has to be seen by people. The company reported a notable drop in disturbing and violent content handled by content reviewers over the previous year due to intervention by its automated systems.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
